Ask These Questions to a Translation Management Software Provider to Choose the Right One for You

As a business owner or manager, you understand the crucial role that communication plays in your organization. In the era of globalization, this communication often extends beyond the boundaries of the English language. Whether you are a multinational corporation aiming to streamline your multilingual content, or an ambitious start-up aspiring to gain global traction, Translation Management Software (TMS) becomes an indispensable tool. However, the selection of a TMS can be challenging, given the myriad of features, pricing models, and providers available in the market. Let's delve into the intricate process of choosing an adequate TMS, by identifying the essential questions to ask your potential software provider.

• How does your software handle context-dependent translations?

  One of the essential elements of translation is context. The same word or phrase can mean different things depending on where and how it's used. Inquiring about the software’s ability to incorporate context in the translation process will provide insight into its sophistication. For instance, does the software use advanced algorithms or Natural Language Processing (NLP) to understand textual context? Can it learn and adapt over time? A robust TMS should be capable of handling such complexities.

• Does your software offer translation memory?

  In the realm of translation, repetitive tasks are commonplace. Translation memory is a database that stores previously translated phrases or sentence segments, which can be reused. This feature not only accelerates the translation process but also reduces costs and ensures consistency. If a TMS lacks this feature, you might want to reconsider your options.

• Is the software cloud-based or on-premise?

  This question touches on one of the primary dichotomies in software deployment models - cloud-based vs. on-premise. While a cloud-based TMS provides flexibility, easy scalability, and usually lower upfront costs, an on-premise solution might offer better control over data security, customization, and integration with existing infrastructure. The choice depends on your organizational needs and resources.

• How does the software ensure translation quality?

  The quality of translations directly impacts your brand image and communication effectiveness. Hence, ensuring high translation quality is paramount. Does the software utilize machine learning algorithms to continuously improve translation quality? Are there any quality control mechanisms, like feedback loops with human translators? Understanding how the software maintains high-quality translations is vital.

• Can the software be integrated with other applications?

  Integration capabilities are crucial for achieving optimal operational efficiency. Whether it's integrating with your Content Management System (CMS), your Customer Relationship Management (CRM) tool, or your Marketing Automation software, the TMS should play well with the other software in your technology stack.

• What kind of support does the provider offer?

  Even the best software can run into issues. Hence, it's essential to understand the level of support the provider offers. Is there 24/7 support? Are there additional costs for support services? Is there a dedicated account manager? The level of post-purchase assistance can greatly influence your overall experience with the TMS.

• What is the pricing model?

  Lastly, but certainly not least, understanding the pricing model is fundamental. Is the pricing based on the number of users, the volume of translations, or a combination of both? Are there any hidden costs for additional features or services? Getting clarity on pricing will help you make an informed decision and prevent unpleasant surprises down the line.

Remember, choosing a TMS is a strategic decision. Therefore, it's paramount to make an informed choice, considering not only the immediate needs but also the long-term goals of your organization. Asking these questions to your potential TMS provider will help you take a step in the right direction. Happy translating!